Yoni Balm Packaging Design for jar label and box. Image shows the box and jar designs shared in this post in a natural setting surrounded by calendula flowers.

Yoni Balm Packaging

I first started working with Gauri Lowe of Yoni Balm in September 2013, on a few stationery items for her holistic pregnancy care practice. We designed a business card, letterhead and flyer. There was no official logo at this stage. Keep reading to learn more about the Yoni Balm Packaging journey.

2020 saw the start of branding for Yoni Balm with a wrap around label for the balm jar. The design was a fairly intricate burgundy mehndi style graphic, appropriate for Gauri’s holistic target audience at the time. During 2021 we designed a wrap around sleeve for the jar, in the same mehndi style and colour, to match the jar. It allowed room for more information about the product, usage instructions, and a barcode.

Yoni Balm is a gentle blend of botanical extracts and unrefined plant butters, created to support intimate feminine wellbeing. Infused with calendula and comfrey, this balm deeply nourishes, soothes dryness, and eases discomfort or irritation of the labial and vaginal area. A natural ally for daily care, crafted where medical science and nature’s wisdom meet (extracted from product box).

In June 2024 Gauri contacted me again to help with repositioning her product for a higher end market. She wanted her product to be available to everyone, not only her wholistic audience. We started with a complete redesign of her logo. You can read more about that here and see how the old packaging looked too.

Project Scope

Once the new Yoni Balm logo was approved, we started design on the packaging. This included a wraparound label for a slightly different jar, and also a box for the jar – instead of just a sleeve.

Gauri wasn’t sure who her printer would be yet so she didn’t have a die line for the box and asked me to create one for her. The process for this involved her giving me the measurements of the jar so I could calculate the dimensions the box needed to be. Once those were established, I drew up a tentative die line in Corel, and printed it out so that I could cut and fold it up to test that it worked. I also sent the blank box die line over to Gauri to print out, cut and check herself because I didn’t have an actual sample of the jar. I had made the box 10mm higher than it needed to be so some adjustments were made until we had it perfect.

The next step was to design the content layout for the box. Gauri sent me all the copy (text) and I used that along with the new logo to build a design that was simple, clean and elegant – to help connect with her higher end market in retail outlets.

Once the design was finalised, I sent over a printable proof with the die line overlay so Gauri could send it to her printer and have a printed proof created to check things like board weight, die line compliance, and colour.

Images above and below show mockup examples for: the Yoni Balm jar with front label front, the jar and box together, the Jar with the full label, the dieline designed for the box, a mockup of an imagined woman holding the jar.

In early Jan 2025 Gauri sent me a WhatsApp message with photos and a video of the printed box proofs from the printing company, saying how much she loved how it came out. I’m hoping that with the second print run of this project the logo on the box can be embossed.

End files for this project included the print file for the jar label, the blank dieline for the printer to adjust as needed for their specs, and the print file for the box. Mockups were also created for promotional use.

I’m looking forward to seeing how this new look for Yoni Balm rolls out and is received for the higher end market.

Yoni Balm is currently available to purchase from Faithful to Nature (in the old packaging still).

You can connect with Dr Gauri on Instagram.

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