Yoni Balm Logo Development for Dr Gauri Lowe by Cosmic Creations Freelance Design. Image show a mockup of the proposed packaging showing logo placement, the colour palette, logo and a female in a whimsical pink dress.

Yoni Balm Logo Rebrand

The focus of the Yoni Balm Logo Rebrand was on feminine elegance and natural wellness.

This project was a comprehensive rebrand for Yoni Balm, a multi-functional herbal product developed by Dr. Gauri Lowe, a trained medical doctor (MBChB) and a passionate herbalist. With a deep focus on womb medicine and feminine healing, Dr. Lowe has dedicated her career to helping women in all walks of life connect with and care for their bodies in a natural, balanced way. Her extensive knowledge of both Western and Eastern herbology was the catalyst for developing the well-loved Yoni Balm product.

The project was initiated with a clear vision: to elevate the Yoni Balm brand to a higher-end market. While the product had a loyal following built through word-of-mouth and distribution in health shops and online marketplaces, the previous branding featured an intricate, bohemian-style mehndi design. This aesthetic, while beautiful, placed the brand within a lower- to middle-income niche and didn’t fully communicate the product’s sophisticated blend of science and nature.

Dr. Gauri’s mission is for women to feel loved, liberated, feminine, and empowered, knowing they are using a product that is 100% natural, ethical, and highly effective. The updated brand identity needed to embody this philosophy, communicating a sense of confident, feminine elegance while reinforcing that Yoni Balm is a pure, natural solution suitable for women from puberty to pregnancy and menopause. The new branding was designed to resonate with women who value natural healing and wellness and are prepared to invest in a high-quality, reputable solution for their feminine health. Our goal was to create a brand that not only looked professional but also told the story of Dr. Lowe’s dedication to women’s well-being, positioning Yoni Balm as the premier choice in the natural feminine health market. This rebrand was a crucial step in aligning the brand’s visual identity with its premium quality and Dr. Lowe’s expertise.

Have a look at the packaging makeover for Yoni Balm.

The Project Scope: Elevating a Natural Brand

The initial branding for Yoni Balm featured an intricate design that appealed to a niche, bohemian market. Dr. Lowe’s vision was to grow her business and reach a new audience of middle- to higher-income women seeking a high-quality, reputable feminine health solution.

Our approach focused on creating a minimalist, elegant brand identity inspired by both nature and the yoni. The project involved a deep dive into the target audience and a careful exploration of concepts to guide the visual direction. We developed a refined color palette, elegant typography, and a new logo that would not only be memorable but also position the product for a higher-end market.

Outcomes and Brand Assets

The new brand identity for Yoni Balm successfully transitioned from its previous bohemian style to a modern, sophisticated, and memorable aesthetic. The new logo features a ‘yoni’ shaped element that is repeated to form a fan of peacock feathers, symbolizing beauty and power. This same shape is subtly integrated into the “O” of the wordmark, reinforcing brand recognition even when the logo is used in isolation. We also created a simple, leaf-like mark from the same shape to emphasize the product’s organic nature.

The primary color palette was softened to Sweet Pink and Welcome Home (a beautiful gold), with Venus Teal introduced as a secondary color. This palette, combined with the clean, elegant design, helps to position the product as a premium offering. The brand assets are designed to be versatile and work well across various applications, including packaging (long labels, square, and round labels), ensuring a cohesive look.

You can see the live branding in action on the Yoni Balm social media pages and website.

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