Answers to questions you didn’t know you needed to know.

In simple terms: it’s design that actually works. Most designers focus on aesthetics—making things look “pretty” or “nice.” But “nice” doesn’t pay the bills. Functional design is about more than just a vibe; it’s about user experience and psychology.

I use neuromarketing tactics to plan out a structure that guides your customer to take a specific action. I look at the end goal first—whether that’s a click, a call, or a sale—and build the visual around that strategy. If a design looks amazing but doesn’t solve a problem or lead your client where they need to go, it’s not design—it’s just expensive art. I make sure your brand is both beautiful and high-performing.

I don’t use Adobe products and I never have. I work in CorelDraw because that’s the program I was trained in as an apprentice, and it does everything I need to deliver a high-quality, professional end product.

Beyond the technical side, I have standards. Adobe’s business ethics don’t sit right with me, so I choose not to support them. Besides, any seasoned designer will tell you that the software doesn’t create the design; the person behind the screen does. If a designer’s work is shit, a fancy subscription isn’t going to save it. I stick to the tools that allow me to create the best functional results for my clients.

It depends on the project. Logo projects depend on the package you’ve ordered. The Orbit Express Package gives you 4 basic files of the final approved logo design. The Luna Logo Launch Package gives you a full set of all logo files in all variations.

For printable projects, you’ll get print ready PDF files.

For digital projects, you’ll get the relevant digital files, depending on how the design needs to be used.

For Canva templates, you’ll be sent a live editable template link to use in your Canva account.

No you don’t. As the original creator of your logo I will always retain the copyright, but you will be issued with an exclusive use license for your logo that will allow you to trademark it and use it throughout your brand. You aren’t permitted to resell it. This is to your benefit because if someone clones your company or steals your logo, I can help you legally because I retain and back up all the origination files.

No. You are not permitted to make changes to any of the end files I deliver to you. Nor do you have permission to give them to another designer to work on. The only time this is permissible is if I explicitly give you written permission to change them, or if I’m dead.

Canva templates can be provided if you want to be able to edit end designs but make sure you let me know that you want this before you place your order as this will incur an additional cost. Canva is a clunky design program so some fiddling and workarounds are often needed.

Your logo files are a vital company asset. Unless you have an in-house media team or professional design training, these files aren’t really meant for you to tinker with yourself. Most small business owners don’t have the technical background to incorporate a logo into a layout without losing that professional edge.

This is exactly why I offer the Asteroid Assets Collection and specialized custom services. My goal is to ensure your business message is communicated properly every single time. By working together over time, you’ll start to see the logic behind your brand visuals. Eventually, if you’re handy with a design program, you might manage some decent layouts on your own. But until then, I’m here to make sure your brand stays on course and looks like it means business.

No. Every design I produce is custom created. A.I. doesn’t know the South African business landscape because so many local businesses are not actually web optimised. A.I. graphics are also low quality and not editable. I’ve experimented with A.I. for design work and to be honest, it actually takes longer than doing it myself and you don’t even own it at the end of the day because A.I. graphics can’t be copyrighted.

There are some exceptions when I will use A.I. to create stock photos when needed.

It depends. If your project is one that showcases my skills well and has enough info and content to be shareable then I might. I also share projects in my Instagram account so if it doesn’t get shared in my website it will more than likely end up in my socials.

I do backup all my work online in Dropbox. I am not obliged to and clients don’t pay me for this service so I’m not liable if something happens and Dropbox loses all your files. Repeat clients do get access to their own portal in my Dropbox account so they can download and access files. This is recommended just in case something happens to me or my backup system.