How to Save on Printing Costs: 30 Years of Industry Secrets for SA Small Businesses

Inflation is wild right now, and for many South African small businesses, professional printing feels like a luxury. But sometimes, digital just won’t do. We need physical items in hand. As a savvy, spend-conscious South African myself, I’m always looking for ways to save a few beans. Having been in print design for over 30 years, I have a few tricks up my sleeve on how to save on printing costs without losing your professional edge.

 

Ink-Saving Hacks for Your Office Printer

Your desktop printer is often the biggest ink-thief in the office. Here’s how to fight back:

Embrace White Space

Get rid of big blocks of colour in your presentations. Use white space instead. Use thin boxed outlines to differentiate text sections. Not only does this give your layouts breathing room, but it’ll save a shitload of ink.

Bomb the Bleed

If you’re designing so that images or colours print right to the edge of the page (bleed), chuck it. Keep a 15-20mm white border all around the page. It looks neat, consistent, and saves the extra ink used for edge-to-edge printing.

Choose Fonts Wisely

Use thinner, lighter fonts. Instead of heavy typefaces like Arial Black, switch to Arial Narrow Regular or Times New Roman. This little switch can save you up to 30% on ink.

Print in Greyscale

Black ink is much cheaper than colour. Even if your document looks black and white on screen, most colour printers will mix colours to create black unless you specifically select ‘Black Ink Only’ or ‘Greyscale’ in your print settings.

Try Econo Mode

For internal docs or stats, print in Draft Mode or Econo Print. The text will be lighter but perfectly readable, saving you at least 10% on ink. Save the ‘High Quality’ setting for client-facing work only.

The Toner Shake

If your laser printer is acting faint, whip out the toner cartridge and give it a good horizontal shake. Toner often settles and gets stuck. Shaking it loosens the powder and can get you another 50–100 copies.

Generic vs. Original

If you aren’t printing high-end portfolios, a generic or refilled cartridge costs half the price of an original and usually lasts just as long.

Laser over Inkjet

Laser printers might cost more upfront, but the long-term savings are large. Toner lasts longer, doesn’t dry out if left unused, and prints significantly faster.

 

Ways to Save on Paper Costs

Hey, paper isn’t cheap but there are ways to optimise use in-office to not only save you money but also help the environment.

Buy in Bulk

80gsm white bond paper is still the cheapest option. Buy it in 5-ream boxes rather than single reams to lower the cost per sheet.

Double-Sided Printing

Always print on both sides of the page, even if you have to flip pages manually.

Recycle Scrap Paper

Use the back of old single-sided prints for internal drafts. Just cross through the old side so you know which side to focus on.

Stick to Standard Sizes

Designs that are slightly off-size lead to paper waste. Stick to A4, A5, or A6. You can print two A5s or four A6s (flyers/invites) on a single A4 sheet to maximize your paper use.

 

How to Save at Your Professional Printing Company

When you move from the office to a pro print shop, the rules on how to save on printing costs change:

Digital vs. Litho

For small quantities, ask for a Digital Print For large runs (thousands), Litho (the press) is much cheaper per unit. Always ask your printer which method fits your specific run better.

One-Colour Print Runs

If you’re printing huge quantities on a litho press, using one or two Spot Colours can cost 50% less than full-color (CMYK) printing.

True Black vs. Rich Black

Ensure your black-and-white books are set to True Black (K), not a mix of colors. This technical tweak can save you up to 75% on printing costs. Note: You cannot do this in Canva; you’ll need a pro designer for this.

Join the Gang

Ask your printer about Gang Runs. This is when your artwork is placed on the same print plate as other clients, allowing you to split the setup costs.

Design Effects vs. Expensive Finishes

Instead of expensive spot UV or embossing, ask your designer to create a visual effect that looks shiny or raised. It gives your brand a boost without the extra production cost.

Cut Die-Cutting Costs

Custom shapes require expensive metal dies. Stick to straight cuts. If you want rounded corners on business cards, buy a cheap corner clipper and do it yourself! If you must die-cut, ask the printer if they have a ‘standing die’ (a shape they already have in stock) to avoid the new tool fee.

 

Thinking Out of the Box

 Before you rush to the printer, consider these creative alternatives:

  • Use a custom rubber stamp for packaging or a stencil for fabric bags.
  • Add color to black laser prints by tea-staining or watercolor washing the paper first.
  • Create a DIY ‘embossed’ effect by using a blunt object to trace the back of a card over a lightbox.

There are even ways to print onto textiles using fabric softener and acrylic paints. It just takes a little research!

If you need help with designs that are print-ready and budget-friendly, or you’re looking for more creative ways on how to save on printing costs, drop me an email. Let’s make your brand look great without breaking the bank.

If you’re looking for a competent and friendly small-biz printer in Durban, my favourite choice is Print in Time. Speak to Ian or Carolyn.

 

 

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