The My Eternal Logo Development project kicked off when Jackie Rens reached out to me in 2021 to design a logo for her new company. I had worked with Jackie before on other projects before she branched out on her own to launch My Eternal, which evolved from a hobby. Jackie creates beautiful, timeless, silver and gold cast heirloom jewellery pieces from individual one-of-a-kind wax imprints created by her clients, such as fingerprints, paw prints, lucky coins or sentimental keepsakes. They are great gifts for someone special.
Clients are sent an imprint wax pack containing a piece of wax to press their fingerprint or any object into, along with detailed instructions. Wax is used because it allows the user to rehape it and redo their print until they are 100% happy with the end result. The wax imprint is carefully packaged into a supplied box, and sent back to My Eternal who then transform it into a sterling silver or gold pendant, cufflink, or other jewellery piece. It is then sent back to the client, beautifully packaged, of course.
When Jackie first made contact with me to design her logo, she sent me some of her own drawings, and a description of what she was looking for: “a very clean, contemporary, minimalist look. Preferably a unisex appeal – not too feminine as I’d also like to appeal to men to buy for their wives (and vice versa).” My process in 2021 was different from how it works now – it was looser and not as strategic as how I currently work. My first ideas were extremely minimalist and not organic enough to represent the product well but after a few scribble sessions, I did end up with a great concept that really works well for this brand, and that the client loved!
