Mate For Life Cover Design and Typesetting for self-publishing author Ingrid Budge. Image shows mockups of the printed and digital covers.

Mate for Life Book Design

I’m not sure if I should be sharing this yet because I don’t think the author has actually published this work (I can’t find it online), but I’m going to share it anyway because it was such a great project.

Ingrid reached out in Feb 2024 for help with publishing her first book, ‘Mate for Life’ a ‘light-hearted trashy’ novel (her words), set mainly in Durban and Phinda Game Reserve. She wanted to write a story that speaks to the beauty of South Africa and highlights KZN, for a change from the usual politically-inspired local novels.

Scope of work and Process

Items ordered for this project were: cover design, typesetting for print, and configuration for epub.

As is often the case, Ingrid sent over the draft manuscript for me to read first before we started with the cover design while her editor worked on finalising the manuscript. Ingrid wanted to work with a hadeda (local Ibis bird) theme because they mate for life and are a local South African species. The main characters in the story start off as good friends and and up as a couple. She wanted a simple but bold style. Right up my creative alley!

I have an entire family of hadedas living in my garden so am well versed in their habits. For this cover design I took my own photos for reference then traced and tweaked them to use in the design. If you’re not familiar with these birds, they have a very loud characteristic squawk, mostly heard at sunrise and sunset (and sometimes at 3am when they fall out of a tree). The colours used on the cover are sunrise/sunset colours for this reason. They also ‘flirt’ with each other by clacking their beaks together, and making a weird clicking sound at the same time. I’ve drawn the in this act for this exact reason.

The title font ‘Mate for Life’, was customised from an existing informal typeface, the letters adjusted to create the word mark used, with the hadedas incorporated perched on the M peaks, resembling rooftops – their favourite spot to hang out. Some simple stars were added around the word mark for interest with the sub title placed right at the top of the design and the author’s name balancing it at the bottom. The title typeface is quirky and informal, which is the message Ingrid wanted to convey for her novel. Her ISBN barcode was created and added and the cover design was good to go.

Project Timeline

The final manuscript was ready for setting at the beginning of August and I kicked off this leg of the project with preparation of the epub file first, as I usually do. It’s quicker and more accurate to set up the epub version before the printed setting.

The epub was finalised (with very few adjustments) by mid August, and I got stuck into working on the print version, with some styling options for Ingrid to choose from first. Styling includes the typeface/s that will be used throughout the book, where the page numbers and running headers will sit, how the chapter headings will look, order of the front pages, content page look, etc. We settled on a style that Ingrid loved and that would also work alongside her epub, for consistency.

Typesetting started around mid-August, scheduled in between other projects, and took 3 weeks. The final design was signed off on the 6th of September.

Images above and below show the hadeda detail of the cover, a page spread of the printed version, the blurb on the back cover, a mockup of the epub cover, a mockup of an epub page, and a mockup of the printed books and epub.

End files for print and KDP epub were prepared along with a set of mockups for Ingrid to use through marketing and online sales of the book.

My favourite part of this project, as is often the case, was the cover design. Although Ingrid did supply some style examples of what she liked, she gave me free reign to create, which always ends up with the best result, compared to clients who try to micro-manage the process.

Ingrid is an international brand and business strategist, a 7-figure CEO, serial entrepreneur, and keynote speaker. You can connect with her on her website: wwworld.co

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