Simarki produce a high-quality golfing product at a competitive price. They have exhibited twice at the PGA Golf Show in America, and their signature Simarki Tee can be found throughout the world. This post takes you through the process of designing the PGA event banners for Simarki.
I’ve had the privilege to work with Simarki since 2012 on many of their projects, including packaging design and product photography. This particular project was for 3 large event display banners for placing behind their table at events and fairs.
Often, businesses want to include as much information as they can into a banner of this size, which is not a functional solution, if the primary objective of an event display banner is to attract attention and act as a location marker. It’s always better to keep banners bold and impactful, and rather supply more info in the form of a flyer or pamphlet that visitors can take away with them.
The 3 banners for Simarki were intended to form a backdrop behind the display table, with one large 3m x 2.4m banner in the centre, flanked by 2 narrower 3m x 0.8m banners on either side. One of the banners doubled up as a hanging stand for some of their products.
This project was ordered and completed in December 2024, in time for the PGA Golf Tournament, where they would be promoting their products.
