Display Signage for Geo Plumbing Building Tap Range. Image shows an imagined point of sales photo with the warehouse signage display and shelves.

Display Signage for Geo

Geo Plumbing Building is a South African distributor, specialising in a comprehensive range of high-quality plumbing and building products with 20 years of expertise in their field. In this post I outline what was involved in designing the Display Signage for Geo.

I’ve been working with Geo since 2019 and have completed a large number of design projects for them, mostly for product packaging, but also for logo consolidation, branded stationery, and their extensive annual catalogue. This post focuses on one of the signage projects completed for Geo during 2023 and 2024.

I’m sharing this specific project because the tap display boards designed are a great example of how basic signage can be used in an interactive and practical way for point of sales. The client had a clear vision of how they wanted the end product to work but just weren’t sure of the best way to implement it visually. Once I understood how the signs needed to work, it was ‘basic math’ to create a functional design that did what it needed to.

The 8 signs for this project featured Geo’s 8 primary tap ranges. The boards are 910 x 600mm in size. They were printed on vinyl and mounted onto signex boards and placed above the relevant warehouse shelf for each product for quick reference and ease of access.

Scope of work

Before these 8 signs were designed, I had already designed all the packaging boxes for each of the taps in each range – a total of 64 boxes in all (if memory serves me correctly). So I already had all of the packaging designs and the original tap images.

Each of the signs displays a coloured header strip that matches the colour of the range’s packaging. The left 2/3 of each board displays photos of the taps in the range along with the code for each tap. The right 1/3 of each sign is a printed panel of bathroom wall tiles.

This is where the interactive part comes in. The purpose of the blank wall tile panel is for Geo to attach actual tap samples to the boards to show buyers what the wall-mounted taps look like ‘in real life’, and also to help with more effective visual differentiation between the different tap ranges, as illustrated in the banner image at the top of this page.

Images above and below show 4 of the sign boards designed, then a close-up mockup of how the tap product is attached to the board, the other 4 boards designed, a close up of how the tap images are arranged to fit into the space, the header strips for 6 of the boards, and a mockup of the boards in situ with some potential buyers to show the scale.

Timeline and process

Designing of these 8 banners rolled out over a few months. As the box designs were created, printed, and the products packed and put on display, the respective sign for each range was designed and printed.

I had created a ready to use template with design of the first sign so could use that for all the other signs. The most challenging part of this project was arranging the tap images on each board to fit them all in so they didn’t look cluttered or on top of each other, with enough breathing room for visual coherence.

Until putting this post together, I had no idea how the final product looked but I found an image online of the range, albeit from a terrible angle, which gave me a good enough idea to create a digital render (the banner image of this product) so that I could show you how they turned out.

You can learn more about Geo Plumbing Building on their website.

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