Spirit of Steel Logo Development
“We have known Jo socially for many years and have admired her work. So when our hobby morphed into a full-blown business in 2014, we asked Jo for her input and assistance with our Facebook page and new company logo. She instantly grasped what we had in mind and put forward her own ideas and suggestions. We more or less gave her free reign within the context of our own ideas and were thrilled with the logo she created for us. We identified with it immediately and it has become a symbol of our success. Many of our clients have complimented us on our logo and it’s all thanks to Jo. Jo was very easy to work with and spontaneous with her ideas and suggestions. Progress was quick and the mandate was finalised before we knew it. We would have absolutely no hesitation in recommending her services to anyone and we will certainly call upon her in the future, should the need arise.“ [Bev and Eugene Du Toit, Spirit of Steel, Durban, South Africa ]
Spirit of Steel is a home-based industry run by husband and wife team Bev and Eugene Du Toit. Eugene was Inspired by the character and spirit of metal to create beautiful wall art as well as functional items such as key holders and specialized wall hooks for coats, jewelry, belts, garden and braai tools and many other uses. To compliment their metal work Spirit of Steel also carry a range of home and garden décor to enhance indoor and outdoor living.
I’ve known Bev and Eugene, socially for a number of years and was excited to be given the opportunity to create a logo for their new venture. They basically gave me free reign on this project, which is always a bonus. The 2 little birds, represent the couple, and the logo itself is created to resemble a steel sign. The negative space in the centre where the birds are kissing forms a heart shape representing their love and passion for their craft, and also how their clients feel about their products. The colours are feminine because the decor side of their business appeals to a feminine market, with silver introduced as a neutral and to represent the steel aspect. This logo reproduces easily in a single colour for versatile use across a number of media applications.