Horti Couture Logo Development
“When I wanted a new look for a new company idea I had in mind, Jo, from Cosmic Creations was first on the referral from my marketing company. When I first contacted Jo, I was very impressed with her enthusiasm and efficiency with what she does. I felt like she just ‘got it’ with regards to the concept and was very knowledgeable regarding the ‘small details’ which we generally overlook. She listened to my feedback every time she sent me proofs and applied them to the next proof. I love my logo – it’s timeless … Working with her was an absolute pleasure and I would recommend her to anyone who needs a new logo!“
[Colette, Horti Couture]
Horti Couture is a small business situated in Hillcrest, KZN, specialising in unique living gifts and arrangements, custom made to suit any occasion and catering to the private and corporate sectors.
Colette is passionate about nature: succulents and air plants in particular, and her passion and enthusiasm are reflected in her beautiful products and the sharing of her plant knowledge.
Horti Couture is a clever combination of the words ‘horticulture’ and ‘couture’. Owner, Colette, wanted a simple logo to represent her ‘boutique plant stylist’ business but something that was also a little bit informal and fun while still looking professional.
After a few rounds of sketches, I presented some concepts to her and she chose the one I liked most too. We made a few tweaks and the new Horti Couture logo was born. We chose a palette of teal and grey to keep her brand fresh and relevant.
The logo is easily reproduced in either of her single-colour palette hues, or in white on either of them and reduces clearly at small scale. A simple brand mark was also created that works as a stand-alone element independent of the company name that can be used in stationery or social media products.