Blu-Blu Swimwear Logo Development
“I found out about Cosmic Creations from my colleague, Lisa. Jo was friendly, approachable and so on the ball, like she was reading my mind. We played around with brand names for my business which was a huge help to me in selecting the right name. Jo was super quick and efficient. She delivered my work promptly and all my logo files which really helps when I have to send items to magazines, for printing and tradeshows. I love my logo and it really summarises my brand very well. My clients love it too and find my company name catchy. “
[Hayley Firth, Blu-Blu Swimwear]
Based in Durban, Blu-Blu Swimwear is a South African company that prides itself on building confidence in women with their beautifully designed range of fashionable swimwear. Realising that not everyone is a perfect size 0, owner-founder, Hayley Firth, set out to create a unique swimwear range designed to make ladies feel fabulous.
Hayley understands that women need swimwear as unique as they are and each item is made for women who celebrate life with the curves to prove it. Her pieces come with added cover and support in all the right places, using tummy control fabrics, frill details (to hide top hips), longer tankini tops an generous bottom cover.
The Blu-Blu Swimwear logo was the ideal minimalist project to work on, and it was really great to have the client understand the impact and effectiveness of a clean and simple logo and brand.
Hayley was quite specific about the clean, nautical look she wanted for her brand and the red, white and blue palette have worked very well in this design and across the Blu-Blu brand in general.
Unusually, I didn’t create any initial hand sketches for this logo but worked digitally from start to finish. I put together 6 concepts at the outset and we narrowed it down from there. Even the typeface is perfectly simple. We chose Trebuchet for it’s clean lines and diverse usage options.
Hayley was supplied with all her logo files an has made good use of them across her brand.